Set your world server location so that the majority of users are located nearer to the server.
There are three locations available: USA 🌎, Europe 🌍, and Asia 🌏
Click the Settings icon on the toolbar to open the World Settings drawer
Click Layout and Location
On the Layout and Location page set your world region in the drop down menu
Collapse the page by clicking the ❘← icon in the top right corner or close the page and drawer by clicking on the ✕ in the drawer