Set your world server location so that the majority of users are located nearer to the server.
There are three locations available: USA 🌎, Europe 🌍, and Asia 🌏
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Click the Settings icon on the toolbar to open the World Settings drawer
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Click Layout and Location
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On the Layout and Location page set your world region in the drop down menu
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Collapse the page by clicking the ❘← icon in the top right corner or close the page and drawer by clicking on the ✕ in the drawer